WhatsApp Rolls Out Business Payment Tool In Brazil
Meta Platforms on Tuesday began rolling out its payments tool to small and medium-sized firms through its WhatsApp messaging platform in Brazil, part of Meta's strategy to use the Brazilian market as a key test space for business messaging.
The development of business messaging has become all the more urgent as Meta's core advertising business has stalled.
The service, provided in partnership with payment processors including MercadoLibre's Mercado Pago, Itau Unibanco's Rede and Cielo, will allow WhatsApp users to make purchases and pay directly through the app with credit and debit cards from Mastercard and Visa, Meta said in a statement.
The tool will initially be available for some merchants that use WhatsApp Business. Clients of WhatsApp's API, which mainly serves large b...