What You Need To Know About Twitter’s New Multi-Coloured Verification Badges
Twitter on Monday relaunched an option for users who pay for its subscription service to receive a coveted “blue check,” one month after the company was forced to pull the feature amid a wave of “verified” accounts pretending to be brands and high-profile users.
The updated verification system, which expands on check mark options with multiple new colors, is part of new owner Elon Musk’s effort to grow its subscription business and bolster the bottom line of the company he bought for $44 billion, including a substantial amount of debt financing.
The new Twitter Blue subscription service will cost $8 per month for users that subscribe via the web platform and $11 per month for those who subscribe on the iOS app, according to a tweet from Esther Crawford, the T...