Netflix To end password sharing at the start of 2023
Netflix is cracking down on password sharing at the start of 2023, in a move that will affect 100 million viewers.
Insiders say the time has finally come as Netflix battles against disappointing subscriber numbers since its rapid growth during the pandemic
Co-CEO Reed Hastings told senior executives at a company gathering that password sharing has gone on too long and the pandemic only masked how bad it truly was, the source said.
Now the 100 million people who borrow passwords face missing out on their favorite shows on the platform, although sources told the WSJ that Netflix is likely to introduce the ban with caution because it fears a backlash.
The exact policy and how it will be enforced remains unclear, but the company is expected to use IP addresses to ...