Drake has taken marketing to another level and increased the hype of his album that has got his fans amused and talking on social media.
He used international billboards to advertise features on his upcoming album, Certified Lover Boy, which is set to be released soon. In his unique marketing style, the 34-year-old rapper used billboards to reveal artists that will feature on his album, thus causing a debate online.
One of the billboard ads revealed that Young Thug, Future, 21 Savage, and Lil Baby would feature on the album.
In addition, a billboard located in New York suggested that Jay-Z would also collaborate on the project. Social m