Spotify has made its debut to the wider Africa Market despite staying away from the continent over a decade and being being accessible only through VPN.
The Africa market is important and will give independent upcoming Africa artist a bigger platform which expose Spotify to a 1 billion user market.
Managing director of middle East and Africa,Claudis Boller insisted that Spotify was committed to taking the slow approach when it comes to rolling out in newmarkets .
It was no surprise that after a decade of careful deliberations,Spotify has finally made a move to launch in 2021 to the rest of the continent.
African Spotify markets such as Mali,Botswana,Nigeria,Kenya among 37 countries to joi the Spotify family.
Among Spotify biggest music stars are Burna Boy,Davido,Wizkid and Tiwa Savage streaming the rest of the continent.
Spotify does not disclose how much it pays its artists per stream but has received a lot of critics that they need to offer better pay to musicians.